Broadcast Management

> General information
> Course aim
> Who`s it for
> Expected learning outcomes
> Course outline
> Admission requirements
> Fees, costs and fellowships
> Information and registration
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General information

Course dates: 28 May – 8 June 2012 (2 weeks)
Course fee: € 2000
Media: Radio, Television and internet
Type of Diploma: Certificate
RNTC Application deadline: 16 April 2012
NFP Application deadline: Online until 1 October 2011 (on paper 1 September 2011)

Course aim

The course Broadcast Management is designed to equip managers working for broadcast media (in senior programme and/or journalism management) with the knowledge they need to drive organisational development in a changing media environment.

Who`s it for

Broadcast managers working in senior programme and/or editorial management in state, public, private or commercial media. Applicants are expected to have at least three years experience of working for a broadcast organisation and should be currently working in senior management.

Expected learning outcomes

Upon completing the course, the participants will be familiar with:

methods to analyse the broader organisational and media environment and how these affect management policy and decision-making
contributions they can make to organisational development
editorial and financial management
trends in media innovation and in particular the impact of new media and multimedia production methods on broadcast (newsroom) organisation and workflows
the role innovation and feedback can play in improving the quality and creativity of journalistic and programme output, and on motivating and developing staff
effective staff recruitment and improved staff performance, for instance through systematic staff appraisal and training/coaching

Course outline

The course will focus on the context in which the participating managers work, equipping them with a range of tools for analysing their situation as managers. Attention will be given to the changing media landscape and to the role and impact of innovation (in both technology and content) in driving the future of (broadcast) media management. There will be working visits to public and commercial broadcast organisations in the Netherlands to examine the impact of change and to discuss innovation and in particular the impact of introducing multimedia production on newsrooms and programming. The course will include workshops devoted to editorial and financial management as well as to leadership and management styles best suited to working with journalistic and creative programme staff. In 2012, the course will coincide with RNTC’s Training the Trainers course, allowing the participating managers to analyze and discuss the potential role of training in identifying and correcting performance problems.

Admission requirements

Applicants must meet the following requirements:

You are currently a senior broadcast manager in senior programmes/editorial management and have a minimum of three years experience working in broadcast media
You have successfully completed secondary education, and professional education or training in media
You are used to working with computers and have good computer skills
Your speaking and writing skills in English (the course language) are sufficient
You submit a letter of motivation in English (150-250 words) explaining why you want to be admitted to the course in English.

English language proficiency:

Since English is the working language of the course, proficiency in English is an absolute necessity. Successful candidates will have a level of proficiency in English equivalent to scores of 550 (paper based) or 213 (computer based) for TOEFL and 6 for IELTS. If you are in doubt about whether you are sufficiently proficient in English please contact RNTC at info@rntc.nl.

After submitting a motivation letter, a phone/Skype interview will be conducted with shortlisted applicants to assess the level of understanding of spoken English and discuss expectations for the course.

Fees, costs and fellowships

The course fee of EUR 2,000 includes pick-up from the airport, insurance, accomodation & meals, cost of local transport and travel assignments. Participants must cover their international travel costs.

If you are looking for a fellowship to sponsor your study at RNTC then you must take a number of steps. RNTC will assist you in making it possible.

More information on fellowships can be found here.

Information and registration

For more information on registration, visit our 'How to apply' section.
For any questions, please contact us at info@rntc.nl.

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