Using Media for Development

In this two week course experienced NGO staff will explore how to use and work with media effectively, increasing impact and awareness. The rich theoretical and practical content enables you to tell better stories, in many formats and get them into the media. Also, through hands-on experience you’ll learn how to create audio and video content yourself.

The Jan 2016 course is OPEN for applications
The Jan 2016 course is CLOSED for NFP & MSP scholarship applications
The May 2016 course is OPEN for applications
The May 2016 course is CLOSED for NFP & MSP scholarship applications

Dates and deadlines

Course dates: 18 - 29 January 2016
RNTC application deadline: 11 January 2016*
NFP/MSP application deadline: expired

Course dates: 9 - 20 May 2016
RNTC application deadline: 2 May 2016*
NFP/MSP application deadline: expired

* In case you need a visa, make sure to apply in time (to find information about the visa application procedure, check the website of the Dutch Embassy in your country)

Who`s it for

This course is specifically designed for staff working in or for a development-oriented Non-Governmental Organisation/Civil Society Organisation. Applicants are expected to have a minimum of three years experience working for their NGO/CSO in communications, some of which involved the use of media (for instance in media campaigns).

This course is not open to media professionals (journalists, producers) working for media organisations.

Course outline

This course increases the impact of what you do, by making more effective use of media and building a mutually beneficial relationship with local media. We explore how media works and how effectively to engage with and propose collaborations with all types of media. Through hands-on experience you’ll learn how to create audio and video content yourself.

The course also addresses how NGO's can reach a wider, more diverse target audience. Through exploring Story Theory, you learn how to replace messages with story and why this is the most effective form of media communication. Through Format Theory you develop many different ways of telling powerful stories, and we explore persuasion and target audiences to ensure you reach the people you need to reach. We examine the strengths of various media platforms, to enable you to advise colleagues on their use.

The course will place an emphasis on combining theory with practice through individual, group and plenary activities, presentations, discussions, role plays, exercises, content analysis and mini-assignments. We favour learning by doing so we’ll be getting you to work with a camera, to script and make your own stories, using text, photos and video.

Learning outcomes

  • The course brings you confidence and competence in dealing with the media.
  • It will build an understanding of how NGOs can best use and collaborate with local media, and the characteristics of print, broadcast, online and social media, their strengths and weaknesses.
  • You will become familiar with the fundamental formats in media, how to combine them with story to inform and educate specific target groups, and have a working knowledge of the media content producer’s job.

Admission requirements

Applicants must meet the following requirements:

  1. You are currently working in or for a development-oriented NGO or Civil Society Organisation* and have a minimum of three years experience working in communications, some of which involved the use of media (for instance in media campaigns)
  2. Your speaking and writing skills in English, the course language, are sufficient (see below)
  3. You submit a motivation in English (150-250 words) explaining the reasons for applying for the course, its relevance to your work and that of your organisation, and its potential contribution to enhancing the performance and the capacity of both
  4. To complete our admissions requirements at the beginning of the course we need to see the original (or if you prefer a properly certified copy) of your most recent educational qualification in secondary or higher education. Please make sure you bring this with you since we will ask to see it on the opening day of the course.

* Please note that if you want to apply for an NFP or MSP scholarship, you have to be working for a national or local NGO in your country. If you are working for the UN or a large international NGO (such as Oxfam) you will not qualify for a scholarship. You will, however, be eligible to join the course as a self-payer or if you can get your employer to pay for you.

English language proficiency

Since English is the working language of our courses, we need to be sure that your English is good enough. If you come from a country where English is the official/national language or if English was the language in which you took higher education, your spoken and written English will be good enough. In both these cases you don't need to give us any proof of proficiency.

In all other cases we will need a certified statement from a recognized authority establishing your proficiency in spoken and written English. The required level of your command of English should be equivalent to a TOEFL score of 550 (paper-based) or 213 (computer-based), and 6 for IELTS. In case of doubt we may conduct a telephone/Skype interview.

Fees, costs and fellowships

Course fee

  • EUR 1,799

The course fee includes pick-up from the airport, insurance, and travel assignments. Participants must cover their own costs of travel, accommodation and meals. More information on costs can be found here.

All in fee

  • EUR 2,999

The all in fee includes pick-up from the airport, insurance, travel assignments, accommodation, meals, pocket money and travel between accomodation-RNTC. More information on costs can be found here.


The application deadline has expired.


After you have completed all the course sessions and assignments you will receive an RNTC Certificate and join the ranks of our more than 3.000 RNTC alumni worldwide.


For any questions, please contact us at