Using Media for Development

This 2-week course for experienced NGO staff is about how to increase the impact of what you do by making more effective use of media and by building a mutually beneficial relationship with local media. How do media work and how are they organised? And there is some hands-on experience too: learn how to create some audio and video content yourself!

The May 2015 course is OPEN for applications
The May 2015 course is CLOSED or NFP & MSP applications
The Sept-Oct 2015 course is OPEN for applications
The Sep-Oct 2015 course IS NOW OPEN for NFP & MSP applications. Deadline: 27 March 2015

Learning outcomes

At the end of the course, you will have:

  • excellent understanding of how NGOs can best use media and collaborate with local media in the interests of development
  • understanding of the characteristics of print, broadcast, online and social media and their relative strengths and weaknesses
  • an overview of theoretical models underpinning the design and use of media formats to inform and educate specific target groups
  • working knowledge of the media content producer’s toolkit
  • hands-on practical experience of devising and making a short multimedia story

Who`s it for

Staff working in or for development-oriented Non Governmental Organisations/Civil Society Organisations. Applicants are expected to have at least three years experience of working for an NGO operating in or for the developing world.

Course outline

The course will address a variety of questions. How can NGO's reach a wider and more diverse target audience? What possibilities do you have with media to reinforce the message you are trying to put across? What do you need to know about the way the media world works, and how can you encourage and ensure effective collaboration between media and development NGO’s?

It gives an understanding of the strengths of the different available media platforms, sufficient to be able to advise in-country on their use. It provides an overview of the theoretical models and formats in mainstream media to assess media opportunities. It lays the foundation for effective collaboration with media professionals or the independent use of media.


The course will place an emphasis on combining theory with practice through individual, group and plenary activities, presentations, discussions, role plays, exercises, content analysis and mini-assignments.

Since there’s no better way to learn than to try it yourself, so we’ll be getting you to work with a camera to script and make your own stories, using text, photos and video.

Dates and deadlines

Course dates: 11 - 22 May 2015
RNTC application deadline: 1 April 2015
NFP/MSP application window: expired

Course dates: 28 September - 9 October 2015
RNTC application deadline: 15 August 2015
NFP/MSP application window: 3 February - 27 March 2015

Admission requirements

  • You are currently working in or for an NGO and have a minimum of three years experience, some of which involved the use of media
  • Your speaking and writing skills in English, the course language, are sufficient
  • You submit a letter of motivation in English (150-250 words) explaining why you want to follow the course

English language proficiency

Since English is the working language of our courses, we need to be sure that your English is good enough. If you come from a country where English is the official/national language or if English was the language in which you took higher education, your spoken and written English will be good enough. In both these cases you don't need to give us any proof of proficiency.

In all other cases we will need a certified statement from a recognized authority establishing your proficiency in spoken and written English. The required level of your command of English should be equivalent to a TOEFL score of 550 (paper-based) or 213 (computer-based), and 6 for IELTS. In case of doubt we may conduct a telephone/Skype interview.

Fees, costs and fellowships

Course fee

  • EUR 999 (May edition)
  • EUR 1,799 (Sept edition)

The course fee includes pick-up from the airport, insurance, and travel assignments. Participants must cover their own costs of travel, accommodation and meals. More information on costs can be found here.

All in fee

  • EUR 2,199 (May edition)
  • EUR 2,999 (Sept edition)

The all in fee includes pick-up from the airport, insurance, travel assignments, accommodation, meals, pocket money and travel between accomodation-RNTC. More information on costs can be found here.


There are NFP and MSP scholarships available for this course.


After you have completed all the course sessions and assignments you will receive an RNTC Certificate and join the ranks of our more than 3.000 RNTC alumni worldwide.


For any questions, please contact us at